When I design signage, my aim is to seamlessly integrate its composition with the surrounding architecture. By enhancing the existing materials and colors, I create a new level of vibrancy and energy that enhances the building's natural look and feel.

Designing signage in New York City is an incredible experience. The city's non-stop energy and bustling streets make it the perfect place to create memorable and impactful signage. Every neighborhood and culture in the city offers endless inspiration, from the dazzling lights of Times Square to the historic storefronts of Brooklyn. This diversity of locations provides me with an opportunity to showcase my creativity and design skills.

While working at Doyle Partners, we approached signage design without any predetermined ideas about its appearance, behavior, or materials. With our background in editorial and branding design, we emphasized storytelling to engage and entertain our audience. Our goal was to establish a more profound connection by implementing innovative and artistic concepts. Below, you can see some of the signage that I've had the pleasure of working on during my time at Doyle Partners.