Whittle School & Studios is a global education network that aims to provide a new model of education for students around the world. The school network was founded by Chris Whittle, an American entrepreneur and education advocate. Whittle School & Studios has campuses in various countries, including China, Spain, and the United States, and offers a wide range of programs and extracurricular activities to foster cross-cultural connections and personal growth.
While at Doyle Partners, I was tasked with designing and developing the brand identity, promotional materials, and environmental graphics for Whittle. The main challenge was to develop a compelling visual narrative for a school that, at the time, did not exist. To achieve this, we utilized our creative skills to design a vibrant and welcoming world for modern students, using illustrations, infographics, and signage to effectively communicate Whittle's innovative approach to education and attract potential investors, faculty, and students..
Our efforts proved successful, as founder Chris Whittle was able to secure over $700m in capital, thanks in part to the brand identity and pitch materials we developed.
Our team collaborated with several talented illustrators and animators to create a series of short animations that would transport viewers to an imaginative dreamworld. Our goal was to inspire students by providing them with a glimpse of what they could expect to experience in a stimulating and creatively-rich learning environment.
Partnered with illustrators & animators Violeta Lopiz, Aude Van Ryn, Tatsuro Kiuchi, Lu Bing & Ji Soo Kim, Jeff Scher, and JJ Sedelmaier.
In collaboration with director Gael Towey and renowned architect Renzo Piano, we created a series of short films that documented the development of this groundbreaking school. The objective was to entice potential investors and students by showcasing the school's unique vision and mission. To add appeal and visual interest to the films, our team incorporated creative graphics and animations, which effectively brought the school's innovative concepts to life.
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Director: Gael Towey
Graphics and Animation Design: Doyle Partners
Editor: Maria Juranic
Producer: Room content
Director of Photography: Joe Tomcho
Illustrations: Violeta Lopiz, Aude Van Ryn, Tatsuro Kiuchi
Animation: Lu Bing and Jisoo Kim, Jeff Scher, J.J.Sedelmaier
Music: Song Loft
Collaborators
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Creative Direction
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Lead Illustrator
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Project Manager
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Designer
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Designer
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